Report on 5 forces on Harvard Case Study

FORCE 1 : BARRIES TO ENTRY

• For the new entrance ,the cost should be high and the modals used is more. Because of starting in business need a lot of money.
• In access to production input and financing,its quite hard. But need a good strategies to become more familiar for the product. Such as do some marketing like promotion or other else.
• About the government policies and taxation,the new comer should been registered first.
• The production will become more closer and stronger because of the learning in the business world.
• Access to distribution channesl should more ,because to make its faster and its part of promoting our product too.
• Yes. About the patents,branding and image also fall into this category,because it is part of marketing. Have the great and good branding will make customer want to buy our product.

FORCE 2 THREAT OF SUBSTITUTES

•  The customer need pay more to switch to competing products or services.
• Customer will buy competing product and then switch to it.(Switch to Apple product)
• Price-performance trade-off of substitutes is more expensive.(Apple’s product is expensive than other)

FORCE 3 BARGAINING POWER OF BUYERS

• The target for buyer volume should high and the concentration also need to more alert for certain for the beginners business.
• The information for the buyers should have is about the safety,the benefit of using our mobile product.
• For the new arrival item,the will no negotiation price,but its still can buy because the price it very suitable and cheap.
• The loyalty of customer to our brand its depends on our hardware and software. Besides that, it also depend on our technologies and the price too.
• The price sensitivity also need to compare to the industry too. Besides that, its also depends on the quality of our mobile technologies.
• About the differentiate our product will become well because there have different between other brand.
• The availability of substitute is can be done. Because we can find the others speciality and can study from that too.

FORCE 4 BARGAINING POWER OF SUPPLIERS

• Position of sellers must very strong. Because they can help us promote the product to the buyer.

• There are just few potential suppliers only.
• Yes. There is a  monopoly. For example, the symbians was monopoly the mobile industry earlier.
• I will take the group supplier because they have enough staff and they have more strategies for the selling the product.
• Depends on the product and the quantity and the profit of selling too.
• This is not easily switch from one supplier to another one,because its hard to find the serious supplier and good in cooperate.
• Yes. Its will change our design or others,because working with others will generate more strategies and more creativity.
• Maybe have other supplier with the same inputs,because its like competing our mobile business.

FORCE  5 RIVALRY AMONG THE EXISTING PLAYERS

• All player equal in strength.
• There exit barriers
• Some of the industries was grow fast such as Apple,because of the advance in technology.
• The industry was very concentrated very because they always updated the new hardware and software.
• The customer can identify themselves with our brand like the design and the name of our brand. For example, Apple. The design of Apple was touch screen.
• Yes. The product differentiated by the brand , the design,and the software and hardware too.